THE ALL

Visual identity

THE ALL is a studio that makes jewelry and items for interior decoration. The materials used are mainly brass and silver. The theme of identity is the processing of materials through various processes to obtain a new value. In THE ALL studio, a piece of metal is transformed into a decorative or useful object, and this process is the focus of the visual identity.

In addition to a simple and recognizable logo, the idea was to create a unique visual language, an extension of the identity (pattern) that can be applied throughout materials.

As it is a creative process that is somewhat mysterious in itself, the starting point for creating the identity was the research of the alchemical table of symbols. The table contains symbols for materials (stone, brass, steel, gold, wood, etc.), processes/actions (cooking, solving, filtering, etc.), and time (day, night, month, week, etc.).

Symbols that match the meaning of the materials or operations used in making jewelry and other objects in THE ALL studio are taken from the table. The visual system has the possibility of expansion.

The elements intertwine and create a system of illustrations that symbolizes what THE ALL does. A specific new alchemical formula / visual code was created.